Unless you’re a celebrity or public figure, gaining a Twitter following can be a frustrating endeavor. Many users resort to buying Twitter followers, not knowing that it’s actually against the social network’s terms and conditions. Buying followers may look good on paper, but what many don’t realize is that the people who try to get and sell followers do so through unethical methods, making it a zero-sum game for you. Fortunately, you can promote your Twitter account through a number of safe and ethical methods. Some are relatively easy to do, while others are more technical. Check out the following 10 tips you can use to boost your Twitter profile’s visibility and following.
1.Paid Twitter Advertising One of the best ways to improve your visibility on Twitter is through their own paid advertising platform. Twitter offers a number of solutions designed to promote your profile and increase your followers, whether it’s promoting your tweets, your profile, or trends. Each method offers its own unique set of benefits when it comes to sending your message to your audience. This type of promotion can be very effective, especially when combined with our next method.
2.Hold a Contest Want to grab people’s attention? Nothing does it better than giving something away for free through a contest of some sort. Just be sure to have a prize good enough to convince people on Twitter to join; you also want to communicate the rules of the contest clearly. If your prize is a product or service related to your business, it’s easier to attract followers you know are interested in what you have to offer. A contest offers a way for you to show your creativity. Don’t just settle for giving away merchandise. Bundle it with an experience, a holiday, or a celebrity meet-up go for something big that will attract attention. And don’t forget to use hashtags relevant to your contest and brand.
3.Consider Guest Blogging Even if you don’t have your own blog, you can still build your reputation by writing blog posts for other blogs and sites. It may not seem like it, but maintaining a blog and making sure it has fresh content is hard work, and most people and businesses are happy to have a reliable writer come in to handle the dirty work every once in a while. If you’re lucky enough to score a guest blogging opportunity, link to your blog, or site, as well as your Twitter account. It’s highly likely you’ll gain followers through this channel, particularly if your postwas well written. This strategy works wonders if you can offer an incentive for Twitter users to follow you. Will they find more content similar to your guest posts? Will you talk more about a product or service you mentioned? If you can give people a reason to follow you, they will.
4.Print, TV, Radio, and Online Interviews
Interviews offer a great way to talk about your brand or business, providing an opportunity to share your contact information. Whether it’s making a guest appearance on a local radio or TV program, distributing an article on online directories or press release sites, any channel that allows you to talk about yourself and your company is also a way to share your online channels. If your budget allows, it’s a good idea to hire a public relations firm or specialist to help you with your public interactions and appearances. A PR specialist can help seek interviews on your behalf, making sure you are visible in local or national publications and newspapers.
5.Research and Release a Case Study or Report Many industries and markets the world over still treat reports and white papers as essential forms of transportation. If your company has any data or has performed research with results worth sharing, or even just some ideas that can help others in your industry, you can publish them in a whitepaper or report. This can get you attention from industry leaders, the media, and key figures and even just regular people in social media. And like any other form of offline publishing, such reports and papers can include your company’s profile and links to online channels, which includes your Twitter profile.