Do you use Twitter? It is excellent for connecting with friends and people with the same interest. It has a great concept that is perfect for today’s world. They say that people of today have very short attention span and so Twitter’s 140-character limit ensures that the attention of users would not be taxed to the breaking point.
Twitter for Business
But then you might have heard on those people who are using Twitter in order to promote their business. What do you think about that? If you have your own business and you are still not using Twitter in order to promote it then you are being left behind. To help you out, here are some of the actual benefits that businesses can derive out of using Twitter.
It’s a Large Market Out There
Do you realize how many Twitter users are there in the world today? Over 200 million people are using this microblogging platform. That’s larger than the population of most countries in the world. That is the market that is open to you once you start using Twitter. Of course not everyone there would be buying from you but that is the potential market for you.
A Closer Connection
Perhaps the best benefit that your business can get out of using Twitter is that it would allow you to get connected and become closer with your customers. With the use of Twitter you can become a lot closer to customers and potential customers. With the simple act of replying directly to their tweets you can bring yourself closer and the people who saw that tweet would think better of your business. A site which utilises this is LiveTwitting. It uses live blogging to bring events together in real time.
Keeps Customers Updated
The use of Twitter can also keep all of your customers updated as to the latest things that are taking place in your business. You can inform them directly of what it is that you are planning to do.
This might sound more sinister than it really is. Knowing what your competition is up to is a legitimate business move. The use of Twitter is a simple and effective means of doing that. By following your competition’s Twitter account you can get a direct scoop. Of course that also means they would know what you are up to.
These are just some of the benefits that your business can derive once you create a Twitter account for it and you start being active on the platform.